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My new beauty finds!



As you all will have heard about this skincare range all over the internet recently, I couldn't resist picking up a few products to try on a recent visit to my local Fenwicks store.


The Ordinary is the latest launch from Deciem Skincare. They are an umbrella of brands which focus on advanced functional beauty.


All Deciem products, including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury and oxybenzone.


Deciem state they do not test on animals.


Although there are many skin-care products within the range, I only selected a items which I thought would be appropriate for my dry/mature skin type. These include:


Matrixyl 10% +HA  (£9.60)

A highly-effective anti-ageing serum formulated to target fine lines and wrinkles. Utilising two generations of matrixyl-one of the most powerful anti-ageing ingredients combined at a high concentration of 10%. This serum dramatically reduces the appearance of lines and wrinkles by stimulating collagen and elastin production. The addition of hyaluronic acid provides a boost of hydration and means that the formula is efficiently delivered deep beneath the skins surface.

So far I have noticed a plumper/smoother look and feel of my skin, the consistency of the serum is rather sticky although once I have applied face oil and moisturiser that soon disappears, I would definitely re-purchase.


Alpha Lipoic Acid 5% (£5.90)

A highly concentrated antioxidant formula, Alpha Lipoic Acid 5% is a powerful treatment for ageing skin. Working to improve the tone and texture of the skin with gentle exfoliation, it is an effective means to treat scars, pigmentation and dullness, as well as lines and wrinkles. Apply sparingly 2-3 nights a week for a softer, smoother and more radiant complexion.

Not really sure what I think of this product yet (or maybe just early days). I have problems with pigmentation and dullness so will let you know if I notice any difference, although my skin does feel softer following using this.




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Lactic Acid 10% + HA 2% (£6.00)

Visibly targets uneven tone, textural irregularities and fine lines. Offers mild exfoliation at a 10% concentration, this lightweight serum works to improve skin texture, reducing pigmentation caused by acne scars and age spots by stimulating cell regeneration. The addition of hyaluronic acid strengthens the lipid barrier to improve the skins ability to attract and retain moisture, leading to healthier, stronger skin.

I really like this product, my skin feels softer and complexion looks clearer, I feel like skin is glowing on waking after using this at night- definitely a keeper.


Advanced Retinoid 2% (£8.00)

A gentle but hardworking serum which targets all signs of ageing and textural irregularities. Utilising a high concentration of two next-gen retinoids (proven to be more effective than standard retinoids) this light weight milky-textured serum works hard to defeat the main signs of skin ageing. Lines, wrinkles, loose skin and pigmentation are all visibly reduced in appearance without the irritation typically associated with retinoid use.

My skin appears plumper, softer and visually smoother with this product. It is a little sticky although not a problem once moisturiser is applied

(and no irritation in sight).  





A pure blend of cold-pressed and organic rose-hip oil which hydrates and supports healthy skin. Rich in vitamins, antioxidants and essential fatty acids, rose-hip oil is renowned for its anti-inflammatory and regenerative properties. This silky oil helps to calm redness, hydrate dry skin, treat scars and burns, brighten skin and regenerate damaged tissue. 

I use facial oil as part of my skin care routine before applying moisturiser and this has replaced my regular oil. It leaves my skin feeling soft, hydrated and glowing and fine lines appear to be less obvious. Although the texture of the oil is slightly thicker than previous used oils, I would definitely re-purchase. 

A lightweight moisturising treatment which boosts and supports skins natural methods of hydration. Dehydrated skin suffers from a shortage of the compounds naturally produced by skin to maintain hydration levels. This clever formula is made up of these ingredients that are naturally present in the skin-meaning that it re-hydrates skin in the most natural and effective way possible. 

My favourite product so far! This moisturiser makes my skin feel so hydrated and smooth. I noticed the effects of this immediately with no greasy residue, this feels so rich when applied. I would recommend this 100%. 

Overall, I think these products are a great way to introduce skin-care products/regimes without the extra cost. I am excited to continue with my already purchased items and am looking forward to try more products within this range. 

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